New York, July 1, 2025 /Matchpages/ -- Zhejiang Baixing Food Co., Ltd. (hereinafter referred to as "Baixing Food"), a leading enterprise in China's edible fungi industry, made its appearance at the 2025 SFA Summer Fancy Food Show in New York from June 29 to July 1. Focusing on promoting two core categories—"organic certified series" and "deep-processed sauces" at booth N6070, Baixing Food showcased the innovative achievements of China's edible fungi deep processing to the global market with its "three-no" health concept (no chemical flavorings, no preservatives, no monosodium glutamate) and full industrial chain strength. As an industry benchmark with 28 years of focus on edible fungi, Baixing Food's participation not only strengthened ties with international partners but also responded to the escalating global consumer demand for natural and healthy food through its cutting-edge product matrix, demonstrating the competitiveness of Chinese brands in the global specialty food sector.

About the 2025 SFA Summer Fancy Food Show in New York, USA

The SFA Summer Fancy Food Show

Time: June 29-July 1, 2025

Booth: N6070

Expo info：https://www.specialtyfood.com/fancy-food-shows/summer/

As a top-tier event in the global specialty food industry, the show stands as the premier product discovery platform, gathering hundreds of categories of high-quality, artisanal specialty food products. It offers attendees a valuable opportunity to gain insights into consumer needs, preferences, and evolving values. From the current demand for gluten-free and vegan alternatives to emerging trends like "spicy + sweet" beverages and high-protein snacks, the show comprehensively covers various specialty food trends. Baixing Food's debut with its organic certified series and deep-processed sauces not only serves as a global showcase of its capabilities but also represents an important practice for Chinese edible fungi enterprises to participate in international market competition and promote healthy eating concepts.

This year's show attracted 7,700 verified buyers and 29,000 participants, including 38% retailers (approximately 2,900 people), 43% distributors and import traders (approximately 3,300 people), and 19% food industry service providers (approximately 1,400 people). This diverse buyer structure creates ample space for exhibitors to expand global cooperation.

International Buyers' Comments on Baixing's Featured Products

International Distributors: Deep-Processed Sauces Fill the Gap in Healthy Condiments Market

The president of a leading Asian food distributor in North America, after tasting Baixing's mushroom sauce, commented: "We have been searching for Asian-style sauces that align with North American taste preferences while meeting health demands. Baixing's original shiitake sauce achieves a perfect balance between its low-salt formula and natural umami. The technology that enables a 12-month shelf life without preservatives solves a major pain point in our warehousing and supply chain. Initial estimates indicate significant market potential for this product among Asian communities and health-conscious consumers."

A European import trader that has long followed Baixing focused on the product's scenario adaptability: "The Shiitake Mushroom and Shallot Sauce boasts rich flavor layers. It can be directly used as a bread spread or to season Western dishes like pasta and pizza. This versatility will help us quickly enter various sales channels. We plan to introduce it to high-end supermarkets in Germany and France, confident that it will be well-received by quality-conscious consumers."

The purchasing manager of an international condiment giant emphasized Baixing's deep processing technology: "The purity of Baixing's organic mushroom extract meets international standards, with zero chemical additives, making it highly competitive among natural supplement materials. We plan to use it in the development of infant food and functional health products. Baixing's small-batch trial production service will assist us in quickly completing product testing and launching it to the market."

Focus on Two Core Areas, Highlighting the Promotion of Organic and Deep-Processed Sauce Innovations

At this year's show, Baixing Food, with the theme "Organic Empowers Health, Deep Processing Defines Convenience," focused on showcasing its organic certified series and deep-processed sauce products, fully responding to the global market's demand for natural, healthy, and convenient food.

Organic Certified Series: Natural Purity, Aligned with International Standards

Baixing Food's organic certified series includes two categories: organic dried edible fungi and organic mushroom extracts, both of which have obtained EU and US organic standard certifications. The entire process from cultivation to processing prohibits the use of chemically synthesized pesticides, fertilizers, and additives.

Organic dried edible fungi include organic shiitake mushrooms, organic oyster mushrooms, and organic king oyster mushrooms. making them suitable for high-end catering and healthy food raw materials. Among them, organic dried shiitake mushrooms, with their thick flesh and rich aroma, became the focus of retailers' inquiries at the show.

Organic mushroom extracts, made from organically grown edible fungi, extract natural umami substances with zero chemical additives. They can be widely used in infant food, functional health products, and natural condiments, catering to the "clean label" trend in the North American market.

Deep-Processed Sauces: "Three-No" Concept, Reconstructing Healthy Taste Experience

As the key promotion highlight of the show, Baixing Food's deep-processed sauce products redefine the standards for deep-processed edible fungi products with the "three-no" health concept (no chemical flavorings, no preservatives, no monosodium glutamate):

The deep-processed sauce series includes flavors such as Shiitake Mushroom and Shallot Sauce, Truffle Sauce, Shrimp Chili Sauce, Porcini Mushroom Sauce. Using low-temperature slow-frying technology to lock in the natural flavor of mushrooms, these sauces achieve a 12-month shelf life through aseptic filling technology without preservatives. They are suitable for multiple scenarios, including bread spreading, pasta seasoning, and hot pot dipping. Their low-salt formula and rich taste perfectly cater to North American consumers' pursuit of a "balance between flavor and health," attracting strong interest from many catering chain buyers at the show.

Organic dried edible fungi 

28 Years of Dedication, Forging a Benchmark in the Full Industrial Chain of Edible Fungi

Founded in 1996 in Qingyuan, Zhejiang—the "hometown of shiitake mushrooms in the world"—Baixing Food has, after 28 years of dedicated efforts, built a complete edible fungi industrial chain from strain cultivation, standardized planting to deep processing and global distribution. It has become a major edible fungi exporter in China and a core supplier to many Fortune 500 companies.

In terms of industrial layout, the company has 16 production bases nationwide, covering major edible fungi-producing areas to enable on-site processing of raw materials and preserve freshness. Three advanced food processing plants are equipped with over 100,000 square meters of clean workshops, using automated production lines to achieve full-process control from raw material handling to finished product packaging. An intelligent stereoscopic warehouse with a capacity of 10,000 pallets realizes precise inventory management through IoT technology, increasing order response speed by 40% compared to traditional models. Leveraging the research advantages of the "National Edible Fungi Processing Technology R&D Center" and the "Zhejiang Provincial Key Agricultural Enterprise Research Institute," Baixing Food develops hundreds of new edible fungi products annually, continuing to lead industry technological innovation.

"For 28 years, we have focused on one thing: extending the value of edible fungi from the fields to global dining tables," stated Baixing Food's public relations manager Mrs.Wu at the show. "Our full industrial chain layout not only ensures quality control but also provides a foundation for offering flexible cooperation models to global customers—from raw material supply to ODM/OEM customization, from standardized products to personalized solutions, Baixing Food can meet the diverse needs of partners of all sizes."

To date, Baixing Food's products have been exported to over 32 countries and regions, including Europe, America, Australia, and Japan. It has established long-term cooperative relationships with international retail giants such as SAM’S and COSTCO, with annual export volumes ranking among the top in the industry. Its stringent quality control system has obtained 10 international authoritative certifications, including ISO22000, HACCP, and BRC. Among them, the organic product certification meets both EU and US standards, clearing the way for the organic series products highlighted this time to enter the international high-end market.


Baixing Food's automated production line realizes full-process control of edible fungi deep processing

Practicing the "Three-No" Standard, Leading the Trend of Healthy Food Consumption

Amid the global food industry trend of "reducing salt, sugar, and embracing clean labels," Baixing Food's focus on promoting deep-processed sauce products with the "three-no" standard (no chemical flavorings, no preservatives, no monosodium glutamate) has become a distinctive highlight at the show, earning high recognition from numerous customers for Baixing's organic food and sauces.

To fulfill the "three-no" commitment, Baixing Food has built a competitive edge from three aspects: raw materials, processes, and technology. At the raw material stage, high-quality edible fungi meeting organic standards are carefully selected, using natural umami bases instead of artificial flavorings. In the process stage, physical preservation technologies such as low-temperature concentration and aseptic filling are adopted to replace traditional preservatives. At the technical level, through flavor synergy formulas developed by the "National Edible Fungi Processing Technology R&D Center," natural umami is achieved without monosodium glutamate by leveraging the complementary umami substances of different edible fungi.

"The North American market has the world's highest attention to food ingredients, where 'clean labels' have evolved from a consumption trend to a market access threshold," emphasized the public relations manager Mrs.Wu. "Baixing Food's 'three-no' products are not a marketing concept but an inevitable result of technological breakthroughs—third-party testing of our mushroom sauce shows zero detection of preservatives and artificial flavorings, with sodium content 30% lower than the industry average, truly achieving a balance between flavor and health."

This concept highly aligns with the "future food trends" advocated by the Summer Fancy Food Show. Show data indicates that health and functionality have become core development directions for global specialty foods, and Baixing Food's product matrix is a precise response to this trend. Many local US distributors at the show noted that "three-no" standard mushroom sauce products fill a market gap and are expected to become new growth drivers in the healthy condiment sector.

Diversified Cooperation Models, Connecting Global Umami Business Opportunities

As a top-tier event in the global specialty food industry, the SFA Summer Fancy Food Show attracts 7,700 verified buyers and 29,000 participants, including 38% retailers (approximately 2,900 people), 43% distributors and import traders (approximately 3,300 people), and 19% food industry service providers (approximately 1,400 people). This diverse buyer structure creates extensive space for Baixing Food to expand global cooperation.

Targeting different types of partners, Baixing Food has launched three core cooperation models:

• Raw Material Supply Cooperation: Providing organic dried edible fungi, organic mushroom extracts, and other raw materials to food processing plants and condiment enterprises, supporting customized specifications, packaging, and testing standards according to customer needs, with flexible minimum order quantities.
  
  
• ODM/OEM Customization Cooperation: Leveraging its technical strength in developing hundreds of products annually, offering customized deep-processed sauce services for brands, collaborating throughout the entire process from formula development, taste adjustment to packaging design, with the fastest turnaround from sample to mass production being 45 days.
  
  
• Brand Authorization Cooperation: Providing sub-brand authorization support for regional market partners, sharing Baixing Food's R&D resources, production capabilities, and quality control systems to help partners quickly enter local markets.

"We have reached preliminary cooperation intentions with several distributors from the US East Coast at the show, with two explicitly requesting customization of organic shiitake sauce to suit local consumers' preference for low spiciness," revealed the public relations manager. "The highly targeted buyer group at the Summer Fancy Food Show has enabled our key promoted products to quickly reach target customers, which is why 95% of exhibitors recognize the show's business value."

Statistics show that during the show, Baixing Food received over 1,200 inquiries from global buyers, with 30% coming from leading retailers and distributors in North America. Intentional cooperation orders involve organic dried edible fungi, mushroom sauce, and other categories, with expected annual new cooperation scale exceeding 15 million US dollars.


Baixing Food's team introduces the 'three-no' healthy sauce concept to global buyers, reaching multiple cooperation intentions

Responding to Trend Waves, Highlighting the Concept of Sustainable Development

Baixing Food's exhibited products and models at this show are highly aligned with the core values of "sustainability, health, and innovation" advocated by the SFA Summer Fancy Food Show. In terms of sustainable development, the company has practiced green concepts from the cultivation stage: all 16 production bases use clean energy; mushroom residue and waste are processed into organic fertilizer and returned to farmland, forming an ecological cycle of "cultivation-processing-recycling"; packaging materials prioritize degradable options, with organic series product packaging holding FSC forest certification to reduce environmental impact.

In terms of social responsibility, Baixing Food has driven thousands of farmers in Qingyuan and surrounding areas to engage in edible fungi cultivation through the "enterprise + cooperative + farmer" model, providing standardized technical guidance and guaranteed purchase prices, helping farmers increase their annual income by over 20,000 yuan per capita, and achieving coordinated development of industrial growth and rural revitalization. "Sustainable development is not an additional responsibility for enterprises but an inevitable choice for long-termism," stated the public relations manager Mrs.Wu. "Every product of Baixing Food carries triple responsibilities—to the environment, farmers, and consumers—which is the underlying logic behind our long-term trust in the international market."

About Baixing Food

Founded in 1996 and headquartered in Qingyuan, Zhejiang, Zhejiang Baixing Food Co., Ltd. is a full-industry chain enterprise specializing in the cultivation, R&D, production, processing, and export of edible fungi. The company has 16 production bases, 3 advanced food processing plants, and 1 professional R&D institution, establishing a full-process control system from farm to table. As a national key leading enterprise in agricultural industrialization and a national high-tech enterprise, Baixing Food has obtained 10 international authoritative certifications, with products exported to 32 countries and regions, serving many Fortune 500 companies and international retail giants.

Leveraging the "National Edible Fungi Processing Technology R&D Center," Baixing Food develops hundreds of edible fungi products annually, providing full-chain services from raw material supply to ODM/OEM, and is committed to becoming a world-leading provider of edible fungi solutions.

For more information, please visit: www.bxfood.com

PR Communication Manager  Email: zhenglingwei@bxfood.com

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